“Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.”
Marianne Williamson

Zen is an Expert in Transformation,
a highly qualified Transformational Life Coach
Mold Possibilities Into Reality – Be The Dream!
The Challenge to Change Your Mind’s Focus
Removing Liabilities, Limitations and Excuses
Change starts in your personal environment – Your Mind.
Engage an Expert; an insightful and intuitive Cognitive Scientist.
Delivering life-changing service with the utmost integrity and trust in the process.
2020-21 While others were in shock and struggling – Katie stepped up and out from the crowd.
Zen helped me sift through my thoughts and goals so I could better achieve them. He helped me to expand my awareness for things within me and around me and use them as guides in daily living. Zen is extremely intelligent and sees things on levels that most people do not. With Zen’s guidance I was able to move closer to my “dreams” with my career. and see positive changes in many areas of my life that I had always hoped for. I found more confidence and boldness to live my life the way I know God intended. ~ Katia Von Kral – Artist
Katie came to me with previous successes before the ‘pandemic,’ desires for re-creating her business and life that included dreams of having her own TV show. She was an accomplished artist-in-demand with her live painting show that had her in front of thousands, including doing opening acts for Country & Western concerts, Barrett-Jackson Auto Shows and more. The pandemic stopped the live performances and created challenges for her continued success. She scoured the web, resonated with my approach, had an introductory phone call (button below) and moved forward with little trepidation. The trepidation vanished.
We zeroed in on her skillset along with the people, places and things that could be resources, crafted a loose action plan (creatives need things a little loose) and ‘loose ends’ tightened up with new opportunities. Our sessions help her shift her mindset, allowing the bigger vision to appear real and viable, and within a few months the opportunity appeared. Working with me, she was able to shift her attitudes and beliefs that weren’t serving her and the result, well, she’s got an entire episode of an existing show coming up and a 13-week series of her own that will potentially be seen by over 75 million viewers. Imagine what a laser-focused approach could do for you.
Here’s some additional input from Katie, not in the testimonial.
Answers and Solutions to the ‘How To…’
Change my mindset to something that works.
Use my skill set and talent for something fulfilling.
Better engage life to increase performance.
Communicate better in my relationships.
Develop my self-awareness and connection.
Figure out ‘What’s Next’ in my career or life.
Engage Self-actualization and Self-realization.
Follow my passion and find my purpose.
What makes Zen such an effective coach is that he has the wonderful (and extremely rare ability) to simply and respectfully listen to a client without judgment. Total compassion and confidentiality. This allows one to fully open up and trust Zen with their concerns. Zen is deeply passionate about helping people achieve clarity in order to create and implement effective solutions to their problems. He is there every step of the way!
Zen’s extensive life experience allows him to relate to anyone about virtually anything! He has been there to advise me about my fears of starting my own web design business along with personal matters, too. I love the guy! Considering Zen for coaching? Investing in his coaching is a very fruitful and wise decision. ~ Nikki Davis
Zen is a fantastic coach. He possesses an in depth business knowledge and deep eternal wisdom.
Zen helped me find that “knowing” that will allow me to make smart and informed business and life decisions.
I’m sure we will work with each other again in the future. ~ David Nichols
As a chiropractor and business owner, I’ve hired several business coaches that had a lot of information and little actual help in accomplishing goals and objectives. In just 3 months Zen has helped me with focus, stress reduction, how to be more productive and communicating with others, just to mention a few results.
This has benefited everything around me including myself, my business, my patients and my family. He does this in a way that no other coach or counselor does. He takes a holistic approach using his years of education and background to help reach each individual’s potential. Thanks Zen! ~ Kevin Fox, DC
(7X revenue return on investment, not to mention other benefits)
Zen is a terrific life coach and insightful healer. His methods are advanced, as that is what is needed now for an evolving society. You won’t get “cookie-cutter” information from Zen; you will receive a precise reading of your inner self and learn how to use the magnificence you already possess to guide your decisions and create the manifestation of your goals. Nowadays, anyone can get an on-line coaching certificate.
Those that are true healers, such as Zen, work beyond the limitations of static information. This approach unifies all modalities, as Zen brings his clients to the apex of their highest functionality in all aspects of their life. ~ Susan Winter, author/evolutionary relationship expert
Zen provides consulting, support, and creativity far beyond the expectations of the most demanding clients. No kidding. We worked on a book together and the finished product is stunning. For other projects, he shows up early, demonstrates MacGyver type knowledge and skills, takes ordinary ideas and twists them toward genius. Whatever you pay him, it’s a bargain. Make him part of your team.
Working with Zen is as his name reflects, a tranquil place of intuitive and happy beginnings! I would recommend him to anyone searching for guidance in their personal evolution, be it emotional, spiritual and/or occupational. He is a kind, humorous, pragmatic universal thinker that can help you put your thoughts in a more constructive perspective.
Zen has led many workshops on self-realization and has heightened the awareness of individuals promoting their growth and well-being and giving a deep and meaningful purpose to the lives of many. His wisdom and gentle guidance allows others to grow at their own pace yet encourages and empowers one to dig deeper and become all they can be.
I consider Zen to be one of those superlative examples of what the human brain can store and serve up in unique and appealing ways at will on most any occasion or assignment. To say his range of knowledge and interests are “eclectic” is engaging in understatement. And this is what makes his services as a “possibilities coagulator” for his clients so valuable and exciting. Smart fellow! Great ally! ~ Dudley Lynch, Co-Owner & President, Brain Technologies, Inc.
Imagine putting a Cognitive Scientist, Possibilities Coagulator & Transformational Life Coach to work for you.
With Zen you get all three in ONE.
Zen Benefiel, MA, MBA, Hon. DDiv

Transformational Life Coach
Southwest Institute of Healing Arts (2004)
“I consider Zen to be one of those superlative examples of what the human brain can store and serve up in unique and appealing ways at will on most any occasion or assignment. To say his range of knowledge and interests are “eclectic” is understatement. And this is what makes his services as a “possibilities coagulator” for his clients so valuable and exciting.” ~ Dudley Lynch, President, Brain Technologies, Inc.
Not a ‘normal’ transformational life coach… eclectic engages understatement. I founded Be The Dream in 1988, with the notion that best practices of business, personal development and spiritual realms mirror each other as a trifecta for life. As a cognitive scientist with decades of trials and tribulations, my work is unique and produces demonstrable results.
An unexpected review: Something even Richard Feynman didn’t have enough time and still needed to examine, Quantum Love. What would it be like to meet the actual FUTURE puzzle makers themselves? This is what it is like to meet with Zen and his work. If you also have a piece that doesn’t seem to fit, you might just not be seeing the bigger picture. His books will help you unlock your true potential, regardless of the narrow views of those around you! Imagine what he can do in person. ~ Elisa E., Scottsdale
The first principle is that you must not fool yourself and you are the easiest person to fool.
~ Richard Feynman, theoretical physicist
In transformational life coaching authenticity is not only important; it is imperative. Brilliance doesn’t go far if you cannot be practical and pragmatic. I am a Coach and cognitive scientist backed by testimonials. Consequently, I can show you a way to rebuild, recreate and restore your life with a new living awareness uniquely your own. You’ll grow toward a fulfilling and meaningful life again, or possibly for the first time. You will learn how to let the uncomfortability be your guide and mentor. Let’s explore the process together. I’m really good at what I do. We’ll create a new living awareness for you. Above all, that includes renewed hope and inspiration. That means sustainability in practice which garners results.
Relax. Take a deep breath. I can help. Reach out. You could see me as a kind of ‘harmonist‘ that helps restore your ‘wa,’ so to speak. Likewise, it implies a peaceful unity and conformity of your feelings and thoughts. Life is a puzzle many cannot solve. I’ve found keys, processes and tools that absolutely work when you do.
As a cognitive scientist and transformational coach you’ll find me engaging and inquisitive beyond measure; challenging the status quo in so many ways so that you do not fool yourself any longer. Answers to your puzzling questions about life, love and work are as easy as figuring out the right questions to ask. I’m an empathizing expert in discovering questions your intuition will validate.
Ideal Clients:
Brilliant Thinkers with Life or Operational Challenges
Solopreneurs who get stuck in minutia
Professionals who feel disconnected to life
Empty Nesters looking for Their Next Journey
Near Death or Spiritually Transformative Experiencers
Folks wanting relief from chaos, confusion and conformity
Individuals motivated to develop toward their expectations
Seekers wanting a deeper connection to their path
People who need to de-stress from dis-ease
Methodical inquisitors asking deeper questions of life
Couples challenged by the twists and turns of relationships
Client Accomplishments:
50% increase in net revenue in 90 days
New job that fit skill set with higher pay
Overcame anxiety that was crippling job performance
Changed careers to one more suited to personality/professional taste
Removed emotional and mental blocks to growing their business
Restored and transformed relationships with family members
Initiated change in company culture with employee buy-in
Deepened self-awareness and removed belief system blockages to success
Realigned purpose and passion in career change with new business venture
Drafted strategic plan and started non-profit service organization
Communication changes increased productivity
Click here to get your free copy of Transformation – A Guide for Change

I’m a cognitive scientist with decades of discoveries that I’ve turned into transformational life coaching. As a result, I help in adjusting your actions, beliefs, considerations and thought patterns to empower a shift in your life.
Most go it alone and spend copious amounts of unproductive time in their efforts. Some seek help to distill and streamline their process. From studying best practices, they know the effectiveness of a coach or mentor. Dr. Fox waited seven years, and could have been much further along now.
The question is, do you want to waste time or get on with it? I’ve spent my life garnering knowledge, understanding and wisdom toward facilitating people, places and things to work together better. My passion is to serve others who are seeking assistance and want a profound change in their own awareness. Hopefully, I’ll see you soon.
Lead with Vision,