Evolution of Be The Dream

Zen launched Be The Dream on January 8, 1988. It began as a vision to bring best business and enriching spiritual practices into the workplace. His experience in a command and control environment, the aerospace industry, taught him that ethics and virtue aren’t always winners. He thought he could change that.

Be The Dream was born and unexpected doors opened in completely different directions for a time, taking a number of years to acquire the knowledge, skills and abilities to perform and produce results. Making the shift in transition from a divorce with children, church callings and corporate conundrum, he continued with a veritable cornucopia in educational experiences.

Today, Zen is an accomplished author and speaker who holds an MA in Organizational Management, MBA in Project Management, and is a Certified Secondary Teacher, Transformational Life Coach and Hypnotherapist as well as having an honorary Doctorate in Divinity. Some might call that an overachiever, some might call it necessary.

His first corporate job was managing a $7 million/month product line in the aerospace industry with over 800 part numbers, in his late 20s. On his way out of the corporate world, under Be The Dream banner, he produced lectures and events featuring a holistic mix of cultures and philosophies in Prescott, Phoenix and Scottsdale Arizona.

Bruce, Zen’s given name, hosted over 120 television shows from 1990 thru 1992, called One World (only a few made it), that explored overcoming fears in life from multiple perspectives. One of the crew gave him the nickname he’s gone by since. During that period he was also co-chair of the Phoenix Indian School Preservation Coalition which sought to have Native American heritage features in the Indian School Park Specific Plan, a three-way deal with the Bureau of Interior, City of Phoenix and the Baron Collier Corporation.

During that same period his love for creating order out of chaos led him to managing logistics for large public events drawing over 250,000 patrons with the Mill Avenue Merchants Association, the first Arizona Bike Week and the Glendale Arts and Antiques Festivals. He managed the largest area (out of 5) from layout to cleanup with over 350 arts and crafts vendors along with 20+ food vendors. In 1997 he was hired to produce The Prophets Conference, held on 17 acres of the Corona Ranch, attracting over 5,000.

He earned his MBA in 1997 as well (putting the Prophets event together in 3 days during a week break from school.. perfect timing?), then his Secondary Teaching Certification in 1998 and went on to teach high school for several years, both in the Phoenix Union District and at several charter high schools with full charge of their curricula, including developing multiple intelligence learning centers. He earned his MA in 2003 and wrote a business plan for a model school/village using best practices and holistic education models.

After the turn of the century he got involved with micro-lending and small business development, helping women and minority-owned businesses garner over $200,000 in micro-loans. He helped develop curriculum and taught business plan writing and entrepreneurial classes at post-secondary and community college level, developing an a business plan writing curriculum for a healing arts school, delivered online and on ground. He teaches Marketing at the University of Dubuque Tempe campus.

You might say he’s a true renaissance man with a new millennial mindset – one skewed toward harmony among people and planet. Zen has his feet firmly planted in many worlds even with his head in the clouds at times. His presentation at the International Association for Near Death Studies in 2010 bridged worlds with a twist of science and spirituality.

He co-hosted 2 Small Biz Guys talk radio and runs several businesses, too. They include Be The Dream LLCTransformational Coaching and Professional Services, Planck Social Media Agency LLC, Team Partnering LLC and United We Stand Productions LLC. He enjoys professional development, teaching business curriculum, web crafting and writing.

Zen meets challenge with style and grace as an opportunity to develop communication and successful business and personal relationships, resulting in a highly qualified facilitator and transformational life coach. There’s evidence online.

He created Planck Social Media Agency to offer the skills, knowledge and expertise acquired in a real world way, walking the talk from coach to coagulator and back again.

I consider Zen to be one of those superlative examples of what the human brain can store and serve up in unique and appealing ways at will on most any occasion or assignment. To say his range of knowledge and interests are “eclectic” is engaging in understatement. And this is what makes his services as a “possibilities coagulator” for his clients so valuable and exciting. Smart fellow! Great ally! Dudley Lynch, President, Brain Technologies, Inc.

Visit his LinkedIn profile for more.

Born and raised in Indiana, he’s lived in Arizona since 1981. On the personal side, he recently married his soulmate, Luba, who was born and raised in St. Petersburg, Russia, and is a concert pianist and music theory/piano teacher in the Valley since 1990. Their union brought 83-year old Mom and a 12-year old. Learning Russian is in process. He is a great grandfather with 9 grandchildren; three daughters and a son brought a wealth of wisdom through the trial and tribulations of parenthood.

Adopted at 6 weeks, loved and provided for by two magnificent parents, Bruce was unable to locate records or personnel that could help identify his birth parents. Luba’s Christmas present for 2017 was an Ancestry.com subscription and just over a year later, his ‘first cousin or half-sibling’ notice came. After 61 years he was reunited with his birth mother soon thereafter, and a wonderful relationship was instantaneous. Details are pending on his birth father, although it is possible they met in the late 1980s, neither knowing of the other.